Doberman was founded over a decade ago. Today, we are one of Scandinavia’s leading design consultancies, listed as one of the top three in Sweden for eight consecutive years, actually more times than any other. We are based in Stockholm and at our think tank studio in Berlin.
Over the years we have nurtured a collaborative and people-focused culture because we believe that that fuels innovation. This culture brought the Swedish Minister for Employment to hand over the prize for Sweden’s Best Employer and our Managing Director to be appointed Sweden’s Service Innovator of the Year.
Our approach
Our idea of value
The foundation for our work is a very simple idea. The more true value for the user – the more true value for the business. And true value for the user can only be achieved through great experiences. This is the core of our approach – taking products and services from a relevant idea and usable solution to a desirable product and magical experience. That is what we help our clients envision and navigate.
The design of eco-systems
A service experience is a chain of events, products and interactions in synergy with each other. What happens before you go to the web service or download the application? What happens afterward? What happens in between? And how can the organization and internal systems support that? Only a synchronized eco-system can deliver true service excellence to the customer.
That’s why our approach is two-fold, both crafting every touch point and designing the intangible experience as a whole. We help our clients with tools to map, coordinate and design the complete service journey both inside and outside of the digital landscape. In this process, we adapt the customer’s perspective to identify thresholds and opportunities. And equally important, we help our clients manage resources and processes behind the scenes so they align with both the service objective and user behavior.