• Tomorrow's retail today

    Lisa on stage at STHLM Tech Fest.

    Posted September 04, 2015

    When the top investors, start-ups, movers and shakers in the tech field gathered together for seminars, panels and talks over two hectic days in early September at STHLM Tech Fest, of course Doberman were there.

    Specifically they had asked our intrepid CEO Lisa Lindström to moderate the session entitled “Future of retail”, due to the experience we have in this field. The panel consisted of The Absolut Company’s Director of Trade Marketing, Telia Sweden’s CEO, the Head of Banking at Nordea, the CEO of Qliro Group as well as McDonald’s Chief Digital Officer globally. “The breadth of the panel made this a great opportunity to glean super interesting insights from ‘ground zero’ of the retail industry” said Lisa before taking to the stage and leading the discussions.

    So what did we learn?

    Physical stores. There seemed to be some consensus on the continued but evolving role of the classic brick-and-mortar stores where in the future it will shift more towards providing experiences and conversion. McDonald’s restaurant employees, for example, are asked to focus more on hospitality than convenience.

    All-pervasive changes. The whole panel also seemed to be in agreement that the changes in future retail, brought about by data optimization and new digital tools, need to resonate throughout the entire company for it to work.

    Future service. This was also touched upon in a discussion on the importance of service. The key for McDonald’s for example, is to discover what ‘convenience’ looks like tomorrow as more and more power is put into the hands of the consumers. Finding ways to make the transition between digital and physical truly effective in everyday situations was deemed to be a general concern for all panel member companies.

    Mobile retail. The Qliro CEO also talked about how growing mobile use is affecting retail, with ever-growing number of mobile e-commerce visits but still lagging when it came to conversion. The change is very rapid and he felt that everyone needs to get better at integrating all platforms.

    Omni channel. There was a general agreement that the old omni channel idea needs to be fully realized in the future. All available channels need to work seamlessly together without necessarily doing the same job, and the Absolut panel member also talked about how new channels need to be developed as old ones evolve and change.

    Customer and staff journeys. At Telia Sweden, they are already using customer and staff journeys to influence the daily work of their entire organization.

    Afterwards, one audience member said: “It was a great session. I especially liked how Telia talked about organizing their offerings more clearly around the lives of their customers, but also how everyone was so focused on service”.

    It seems the future of retail is bright!

    September 04, 2015

    More information:
    Please contact Lisa
    at +46-70 927 52 01
    or send an email

    Sthlm Tech Fest

  • Wanted: Design Technologist

    We are looking for an experienced Design Technologist to join our expanding team in New York City.

    Posted August 24, 2015

    As a Design Technologist at Doberman you will be working in multidisciplinary teams with things that matter; we always aim to create the best user experience possible and we’re looking for someone who will enjoy helping us fuse design and code into digital products and services that are useful, usable and beautiful.

    We think that you:

    - have a great heart
    - are driven, yet humble and pragmatic
    - understand and value the importance of good design
    - love and take pride in presenting a great user experience

    We want you to:

    - write semantic HTML/CSS and scalable and maintainable JS
    - have experience in Web App Frameworks such as Django or Ruby on Rails
    - have a broad understanding of different front end frameworks and libraries (such as BackboneJS, Angular, Ember, etc) and can apply them as appropriate
    - use CSS pre-processors such as SASS or LESS, maybe in combination with methodologies such BEM or SMACSS
    - be detail-oriented, especially visual detail related to UI / UX
    - have experience with responsive web design projects

    It would be great if you also:

    - take pride writing efficient code and following industry patterns, best-practices and standards
    - be collaborative while able to take ownership of projects and tasks as appropriate
    - have a curiosity about trends and developments in technology

    Some of our perks:

    - 25 days of Paid Time Off (PTO)
    - 100% company paid benefits package
    - 401(k) plan
    - 8 hour work day is expected, no regular overtime
    - bonus, at the end of a good year

    Doberman was founded over a decade ago. Today, we are a leading design firm based in New York, Stockholm and at our think tank studio in Berlin. Over the years we have nurtured a collaborative and people-focused culture because we believe that that fuels innovation. This culture led the Swedish Minister for Employment to hand over the prize for Sweden’s Best Employer and our Managing Director to be appointed Sweden’s Service Innovator of the Year.

    Interested? Please send your application (along with your GitHub username) to work-nyc@dobermandesign.com

    August 24, 2015

    Interested? Please send your application (along with your GitHub username) to work-nyc@dobermandesign.com

  • See you at Almedalen?

    Doberman at the major Swedish political forum

    Posted June 23, 2015

    The Almedalen Week is an annual event taking place in and around Almedalen, a park in the city of Visby on the Swedish island Gotland. With speeches, seminars and other political activities, it is considered to be the most important forum in Swedish politics.

    Doberman is invited to share our thoughts about the future of innovation at several venues during the week. We’re looking forward to see you there!

    Come join the discussion at the following events:

    Monday June 29


    Hur behåller vi en digital konkurrenskraft i världsklass?

    Accenture/Computer Sweden
    Internet of Things

    Tuesday June 30

    Så kan datorspel vara nyckeln till framtidens lärande

    Wednesday July 1

    Rapport om kvalitetsmognad inom offentlig och privat sektor

    Hej Digitalt
    Internet of Things

    Kunskap och konflikt – om jämställdhetspolitikens förhållande till forskning

    Vad ska Sverige leva av i framtiden?

    Thursday July 2

    Hej Digitalt
    Vad ska vi människor göra när robotarna tar över?

    June 23, 2015

    More information
    Please contact Klara
    at +46 70 927 52 73
    or send an email


    Region Gotland